Bee pack: empresa para la producción de envolturas y bolsas a base de cera de abejas

Abstract

The Bee Pack project proposes the creation and commercialization of ecological wrappers made from beeswax and organic cotton in the city of Bogotá DC. These wrappings offer an ecological alternative to conventional plastic wrappings. The business idea stems from the growing demand for sustainable and environmentally friendly products. For consumers looking to reduce their carbon footprint and eliminate the use of single-use plastics. The production of the wrappers is quite simple and there are few processes to execute as there are few raw materials involved. The proposed business model focuses on a value proposition that highlights the sustainability and reusability of the wrappers. Bee Pack, due to its sustainability, reusability, flexibility and capacity to preserve food, makes it an attractive alternative to plastic and aluminum foil packaging. In addition, we intend to focus the use of the packaging/bags on educating consumers about the environmental benefits and the origin of the materials used. For these, strategies are proposed to raise awareness about the product, highlighting the production process and establishing partnerships with related stores. The sales price is established considering the market behavior, for a positive result in sales with financial indicators that support the viability of the project. In short, Bee Pack seeks to position itself as a brand committed to sustainability and to offer an ecological and practical alternative for food preservation in Bogota.