Fortalecimiento Empresarial para la Fábrica de Prendas de Vestir “Distribuidora el Bunker”

Abstract

Strategic planning is a fundamental process that allows an organization to define strategies and action plans to guide the organization towards achieving business objectives. This process is based on the analysis of the environment and the internal situation of the organization. This work applies strategic planning within the processes of the El Bunker Distributor, with the main pur-pose of making a current diagnosis of the organization that serves as input for the formulation of the strategy. The methodology used is based on the strategic planning cycle following the stages proposed by (Chiavenato, 2016) this involves carrying out an analysis of the context, establish-ing an organizational vision, developing measurable and achievable objectives, formulating strat-egies that guide the vision towards reality, and concluding with the creation of action plans with concrete descriptions of the actions to be carried out. The main purpose of this work is to direct the organization in a clear and well-defined way towards success. To achieve this, the specific activities to be followed will be identified in an action plan, the resources available to conduct these activities and those responsible for each of the processes. It is expected that the results ob-tained will contribute to a better positioning and performance of Distribuidora El Bunker in its business environment.