La importancia de las microfinanzas en el sector comercio del barrio Jerusalén en la localidad de Ciudad Bolívar

Abstract

Daily in the commercial sector of the Jerusalem neighborhood in the town of Ciudad Bolívar, we see the importance of commercial growth of each of its shopkeepers, who seek to guide the productive development of their microenterprises. For this, the importance of its financing, increasing and diversifying its offer so that there is a greater demand and a better position in the market, therefore the sources of financing in the financial sector are required, which for this niche market is of little acceptance by issues of financial inclusion, lack of guarantees, poor perception of them and informality of their businesses.

This leads them to look for financing alternatives such as personal loans and drop by drop. For either of these two principles, they are somehow attractive to traders, since they are easily accessible, but in turn generate a strong blow to their economy due to their high interest rate and their interest-only payment amortization. For which this sector of the market is involved in this type of financial leverage, which does not help to normalize its commercial growth. According to the measuring instrument used in the sample, we found that a high percentage of the population of the commercial sector of the Jerusalem neighborhood in the town of Ciudad Bolívar opts for this type of credit, due to factors such as, poor access to the financial sector, promptness in its investments, and negative reports in information centers. For which the Microfinance credits are rejected due to the perception of high cost, requirements, approval time and charges added to it.

The objective of this monograph is to achieve the massive linking of microentrepreneurs in the Jerusalem sector's commercial sector in the city of Ciudad Bolívar to the financial system, raising awareness of the importance of Microfinance loans, creating a closer approach of banking to microentrepreneurs, improving the response time in credit approval, generating more flexible financial inclusion policies, and specifying their virtues. This is to reduce the scourge that bankrupt their microenterprises. With this, financial training is sought by banks, guiding microentrepreneurs to be able to have an optimal cash flow, advice on their investments, and the formalization of their businesses. With this, increase productive growth with legal financing, with better guarantees and conditions.