Aplicación del módelo de UPPSALA como generador de ventaja competitiva en los procesos de internacionalización en las medianas empresas ubicadas en el sector industrial de Sogamoso y Duitama.

Abstract

The change in the economy and the rise of the international market are the setting for which small and medium-sized companies are currently facing as consequence of globalization, for this reason they are immersed in taking decisions to enter foreign markets, despite the obstacles present are diverse, lack of knowledge and experience are the reasons main factors to which the failure of some companies to achieve reach international markets. Since Adam Smith and David Ricardo, the importance of determine those domestic products that have cost advantages and production compared to others that are produced by other countries which are in the need to import them to satisfy the needs of the local market. The Uppsala model is one of the international trade theories that explains the internationalization process developed in four stages which allows generating competitive advantage in companies that are immersed in the need to access foreign markets, for this reason the application of this model in medium-sized companies in the industrial sector of Sogamoso and Duitama in order to accelerate and allow a process of successful internationalization.