Elaboración de un plan de negocios para la creación de una empresa de calzado en la ciudad de Bogotá

Abstract

The Faculty of Business Administration of the Santo Tomás University, has created an instrument through the development of a Business Plan, which seeks to carry out an adequate planning for a future business project, by identifying a business idea, with the In order to prepare a sectoral economic diagnosis, which allows verifying its viability and thus making projections and establishing specific objectives. This document is the main tool for new entrepreneurs to make decisions. and even more so in the Faculty of Administration of the Santo Tomás University. The footwear sector in the Colombian economy is very important, since it provides development, employment, growth and social welfare. In general terms, the sector can be divided according to the price of the product between economic, medium and high-end footwear. Likewise, the sector currently faces difficulties such as the entry of Chinese product, which in addition to being cheaper, enters through smuggling, evading taxes, so that its prices can be even more competitive. That is why the present draft wants to present the alternative, so that it becomes a successful business plan, because although currently it has been working with the nails, without taking into account what the Administrators know, the present is justified , because we want to continue working with products made in the country and with good quality to compete with those who arrive in contraband.