Competitividad Porsche Latinoamerica

Abstract

Based on the work, the way in which Porsche Latin America shows us a vision towards the business world will be observed, it will show us some of its strategies and the way in which this large automotive company is organized. Some contributions will also be analyzed to help answer a series of questions that were used to guide the work. This work was carried out as an option for an international internship in Business Administration from the Santo Tomas University, which consisted of a trip to Miami and Orlando, between December 8 and December 15, 2015 in order to carry out a seminar on innovation in marketing, branding and creativity in the United States, which was held at the facilities of Barry University in Miami. In this international tour the following companies were also visited: telephone, Porsche Latin America, these visits were made with the aim of learning from these companies and then conducting a business analysis based on marketing which will be reflected in this work, and being able to carry carry out the practice of knowledge generated during the career of Business Administration. This work will be presented in magnetic media to the faculty and will be sustained before a jury which will qualify the work and in this way the degree requirements of the faculty of the Santo Tomas University will be achieved to finish the studies of the professional career and begin the beginning of our professional and labor career.