Innovación tecnológica Audi AG vs Gm Motors

Abstract

This project is a deep analysis of two managerial cases in specific: Audi AG and GM Motors; in them it is tried to understand how is it the managing that service, production and technology give him to the innovation with regard to the variables? As well as also to know if innovation and technological innovation are derived the one from other one or is to speak about the same concept. In effect, it begins investigating the aspects from macro to come to mike; there are exposed different concepts and opinions that make clear that it is the innovation and to which it is necessary to him to be call an innovation; the following analyzed term is a technological innovation, his concept and there are exposed which are the characteristics that present the companies when they do part of this industrial revolution of the new generation. Later already it is possible to speak brings over of the companies that are an object of this study: Audi AG and GM Motors; to whom they a deep analysis was realized to internal and external level to know cúal it is the component of innovation that they give him to his processes, from the point of view of service, production and technology. Now then, and with base in the results obtained in the work it was achieved to identify that these two companies rely on many particularities that they are own of his company, already be for the place where from they come, because they share economic sector and the challenges that this one day after day imposes them. Likewise, the analyses indicated that type of strategy must take up office each of them as position lining up with the own aims of each one and those of the market.