Propuesta de mejoramiento del diagnóstico estratégico de la distribuidora Los Galpones.

Abstract

In this document, the strategic diagnosis made to the Los Galpones Distributor, characterized by being a distributor of concentrated animal feed, will be evidenced. Therefore, for this the priority is to guarantee as well as strengthen its relationship with customers through adequate advice and offering quality products that there is a proper development and growth of their animals. Because its goal is to position itself as one of the best distributors in the Gualivá sector. In this sense, the main objective of the strategic diagnosis is to identify how the organization is in the different internal aspects and its impact at a general level. To do this, the MMGO matrix (Modernization Model for Organizational Management) will be used, which in the words of (Fajardo Oviedo, John Jairo. Méndez Pérez, Mary., 2012) ''The MMGO tool is a matrix that helps measure the current state of management in organizations.''; with which its different areas can be analyzed, recognizing both its strengths and its weaknesses to make improvements to the place, which will allow its improvement and that of the establishment. To conclude, the document will show the different results identified through the application of the strategic diagnosis in the distributor; above all, those related to the area of strategic management, which is in itself the solution proposal and in turn the author's contribution to the growth of the organization. Keywords Distributor, concentrated foods, strategic diagnosis, strategic plan and purpose system.