¿Cómo hace la empresa Elmer Candy Corporation Para generar recordación de marca en sus clientes?

Abstract

This work is the product of the degree option trip that took place in New Orleans Hammond, in order to visit the company Elmer Candy Corporation, which is a local company well known by its residents due to its long history in the market Thanks to the visit, the facilities, the production process and the staff were observed, who provided information about it. With this analysis we want to make known how the company Elmer Candy Corporation generates a brand recognition in its clients without handling massive advertising such as billboards, media, etc., for this the information provided by the people who work in the company and in addition to this, different publications of indexed magazines were investigated, articles that provide the most information being an aid to develop an analysis focused on the Elmer Chocolate brand, it is important to highlight the behavior of individuals in decision-making at the moment of acting before consumption, likewise the habits that are generated through culture, showing emotions as an elementary factor. This work is divided into four parts, initially the general objective and its specific objectives are described with which to identify what you want to investigate about the company, as a second part the research methodology is evidenced, a third part continues the Literary review, source of support to argue the issue, and thus finally determine the results and conclusions of this study.