La Responsabilidad Social y Empresarial, como Estrategia Competitiva, en la Localidad de la Candelaria

Abstract

The purpose of this monograph is to identify the possible strategies that can be applied to prioritize the successful implementation of corporate and social responsibility (CSR) programs in companies in the town of La Candelaria. Which is one of the smallest towns in Bogotá, with an area of 183.89 hectares according to data from the District Planning Department. Currently the town has an average of 3,294 companies, equivalent to a percentage of 1.4% of companies in Bogotá. The town is made up of the Belén, Las Aguas, Santa Bárbara, La Concordia, Egypt, Administrative Center and Cathedral neighborhoods. The first thing to keep in mind is that social and corporate responsibility seeks a double benefit, both for companies and also for communities. Currently in Colombia there are companies that lead this work of social responsibility, through programs applied directly to the community, through their foundations or monetary contributions that seek to support a social or cultural approach such as recreation and sports or through adaptation of CSR within organizations, through collaborators, encouraging programs such as my first home, or career plan, which end up contributing to the growth of the worker both in professional and personal matters. In order to comply with the objectives of this monograph, the concept of social responsibility and sustainability will be analyzed in the first instance, mentioning in the same way what differentiates them and the goal that can be achieved at the organizational level if these two factors are worked on. Issues of vital importance will also be related, in which we find CSR in the town of La Candelaria, Type B companies and their work with the community, and key business examples in social work. All this will be accompanied by the results obtained in a survey applied to entrepreneurs in the town of La Candelaria. Which was carried out with a non-probabilistic and convenience method where only the people who answer said form will be included as the sample. In the socialization of the results, the degree of importance of social responsibility in some companies in the town of La Candelaria will be visualized, assuming that in that town very few companies prioritize the execution of these CSR programs. In the same way, it will be evaluated that internal and external factors to the organization prevent the implementation of a social responsibility program in said companies. Based on this, a conclusion can be reached about it because a program of social and business responsibility is not taken as a competitive advantage, and therefore it will be seen how this program can be implemented in organizations in the town of a satisfactory way, for the benefit of companies, as well as for the community. Therefore, at the end of the research material, and based on the analysis of the answers obtained in the applied survey, a focus will be given to the possible strategies, which could give a strengthening in terms of social and business responsibility. Starting from the idea that many organizations do not prioritize the implementation of such programs, either due to their lack of knowledge on the subject, or simply because they do not have the necessary capital to implement it in the medium term.