Propuesta de agroturismo en la finca “campo hermoso” ubicada en puerto lopez (meta)

Abstract

This investigative work contains a market study for the implementation of agrotourism activities on the “Campo Hermoso” farm located in Puerto López (Meta), with the objective of diversifying the economic activity of the farm, promoting sustainable tourism in the region of Puerto López and proposes conservation strategies for the region's biodiversity. This is justified by the need of modern society to maintain the sustainable development of rural populations, creating economic activities that satisfy the agrotourism demand of the population, without breaking the limits of nature, and preserving the cultural legacy of the people. In short, it is an investigation of the tourism market in the area of Puerto López (Meta), which allowed us to propose strategies for the opening of tourist offers within the “Campo Hermoso” estate. The methodology used was exploratory with a mixed research method, a more complete perception of the behavior of agrotourism in Puerto López (Meta), for this purpose, tourists who visited the selected tourist attractions, national or foreign, were determined as a population with a sample of 151 people with a margin of error of 8%, using a simple random methodology. Finally, it was confirmed that the “Campo Hermoso” farm has great potential that allows it to generate new sources of income for its owners and inhabitants, being able to carry out activities simultaneously with the traditional ones, such as agrotourism that allows them to have new sources of income, contribute to the economic development of the Municipality and Department; as well as providing an adequate service for tourists.