Plan de negocio para la creación de una empresa de aseo doméstico en la ciudad de Bogotá localidad de Usaquén

Abstract

Cleaning is fundamental in any space of our daily life, which has given rise to the creation of a great diversity of companies in the cleaning sector, which is dedicated to provide a cleaning service to industry and commerce, leaving a Niche market unattended as is the toilet in homes. Seeing this way, it is observed that there is a market that shows a business opportunity, where it can enter to compete with a domestic cleaning company based on a proposal associated with an excellent quality, easily accessible with technological tools, as well as a decrease of Costs and providing an efficient workforce that contributes to the well-being of the family and a better standard of living. For the above will be developed a documentation in order to find the organizational, commercial and financial viability of the project supported by a quantitative and qualitative methodology that does not approach in a more accurate way find the solution to the question raised and create a proposal Business aligned with the actual needs of the customer. In a complementary way to the methodology of research and development of a field research, which is based on the application of a semi-structured survey that gains as a primary objective to show the different characteristics of the potential client as their tastes, their preferences their needs and their experiences.