Plan de negocio para la creación de una aplicación móvil como plataforma oferente de servicios varios del hogar dirigido a la población del norte de Tunja, Boyacá.

Abstract

The alternative selected for this project in response to the identified need for domestic services in the Santa Inés, Mesopotamia and las Quintas neighborhoods north of Tunja. As a starting point, a project is proposed on a business plan base don information and communication technologies based on the premise of innovation, where the exponential expansión of mobile telephony in the country has behaved as a massive phenomenon, reaching 62, 2 million active users nationwide, indicating that a part of Colombians have more tan one mobile line. According to 2017 data corresponding to the ministry of information and national communication; This manifestation of functional interest in the channels and the massive technological recipients of information consolidates this médium as a potential cannel for the establishment of the business plan alternative that will be described. Taking into account the description of the problema dealt with in the previous sections, a service opportunity was identified that consists of a business plan in the creation of a mobile application.