Plan de negocio para la creación de la empresa SuperKids SAS de pijamas infantiles en la ciudad de Tunja-Boyacá

Abstract

This document formulates and develops a business plan for the creation of the company SuperKids, which will be a dedicated establishment for the design, manufacture and sale of child pajamas, which will be located in the city of Tunja, Boyacá. SuperKids SAS will develop its operation based on corporate principles such as responsibility, honesty, teamwork, commitment, respect, punctuality and customer orientation. This business idea focuses on the manufacture of pajamas with a variety of animated character designs, as well as the option of customizing the products according to the customer's requirements, where the objective is to provide peace of mind, comfort, and fun for our small customers and thus to be able, satisfy the tastes and preferences to attract the attention of both children and their parents or anyone involved in the product purchase process, this will be done through the implementation of process innovation and product quality standards. It was therefore defined that the age range of the target population will be between 2 and 12 years of age, because at these ages children identify more with the animated characters who are part of their fantasy world. Accordingly, two types of pajamas will be offered: on the one hand, we will have the two pieces (shirt and trousers) and on the other there will be the solid ones, which will be made in the fabrics of flannel or affectionate cotton, with their respective additional elements (buttons, zippers, rubber, appliques) according to the model and design of each garment. Additionally, the availability of the inputs or raw materials required for the manufacture of pajamas is favorable since, being of industrial, commercial and even domestic use, they can be acquired with ease because there is a great supply of them in the main cities. Regarding the location of the property, The center zone was chosen which is the most commercial place where a great flow of people is evident daily since it focuses much of the population and the good communication of roads allows people to move toward the establishment without any problems. Therefore, for the marketing of the product will have a point of sale in the location named above, which will have adequate colors, spaces and decorations, in order to reflect to the customer the essence of the designs of the pajamas. generating a shopping experience and greater attraction to the product. Also, there will be a place of leisure and recreation that will be a small library, so that children can enjoy stories, drawings and cartoons, taking as reference the implementation of sensory marketing. In the same way, a web platform will be managed where relevant information will be provided to customers about the company, the products with their characteristics, and the different means of payment, among others. On the other hand, this business idea seeks to contribute to the reduction of unemployment rates, by supporting mothers heads of household who seek better job opportunities and have some knowledge in clothing. this is done in order to incorporate them into the human talent of the organization, in order to comply with established social responsibility policies. Finally, the initial investment for the development of the business idea will be $30’000,000 Colombian pesos, where it is divided first into fixed assets with a value of $15’134,000 corresponding to machinery and equipment, adaptations and furniture and goods, and second place in working capital with a value of $11’000,000 corresponding to the cash available and the raw material required to start the operation. In addition, financial indicators were analyzed, such as the NPV that was calculated over the first 5 years of operation and its value was 1’724,331, the statement of results where a profit of 30% was identified on projected sales and a profit-cost ratio of 2.25. These values reflect that the project has adequate profitability, thanks to the positive results obtained. In addition, to maintain the expected return on investment, work will be done on the development and fulfillment of the different strategies established, in the areas of market, operation, finance, business sustainability and social responsibility, these will contribute to the continuous improvement of the processes and the daily activities of the company, thus seeking recognition in the market.