Planeación estratégica de la Electrificadora de Santander Bucaramanga

Abstract

The Electrificadora de Santander is a Santanderean company affiliated with the EPM business group that through its corporate strategies seeks a strategic direction oriented to corporate and competitive management to achieve its projections in the short, medium and long term, its strategy is based on four components that are: purpose, identity, action and results; all of them supported by the sustainability model that is the fundamental basis to guide their development and focuses the action of companies in the market developing value proposals, for this ESSA opted for the way to face a sudden change for the whole world, the Covid -19, where at the beginning of 2020 all the restrictions indicated by the government had to be complied with, therefore, with the aim of continuing to fulfill the responsibility that the company has in providing energy to all homes in Bumanga, commitment to continue promoting to improve productivity indicators, which is on the right track, but still strives to ensure that more people have employment opportunities, for which this project aims to determine a strategic planning adjusted to the needs of the ESSA through a non-experimental study with a quantitative approach through the EFI and DOFA matrices to achieve a complete analysis or proposing strategies and indicators to measure its performance and response to its threats and opportunities.