Estudio del mercado de las flores entre Colombia y Azerbaiyán con recomendaciones para su dinamización

Abstract

The present study includes the exploration of the market and internal production of flowers with the goal of proposing commercial possibilities between these two countries in this sector. In order to fulfil the objectives, an exploration of the market and the internal production of the two countries are carried out based on the exploratory methodology. The sources for qualitative and quantitative data collection are the primary and secondary ones. In addition, it aims to raise awareness of the country of Azerbaijan in political, economic, social and cultural areas, as well, it is presented a brief overview of logistics between both countries in order to provide necessary data for a better conclusion. Floriculture is one of the most important sectors in the countries that depend mostly on agriculture. From the international marketing of flowers, a lot of benefit is brought to the national economies. Many countries depend solely on imports of this product to meet domestic needs, for some reasons it is not possible to produce flowers for local demand. Now, the commercial relations between the two countries, are still scarce due to the mutual ignorance of the markets. Colombia is one of the most competitive countries in floriculture and is always looking for new opportunities in foreign trade. Azerbaijan in the last decade, has become the largest economic power among the countries of the South Caucasus region and its population has purchasing power. As well, there is a high demand for flowers in this country. Therefore, some recommendations are suggested for possible international trade and improvement in the market dynamics of this line between both countries. Keywords: floriculture, foreign trade, target market, market exploration, production, demand