Formación de Creencias y Actitudes de Padres de Familia y Cuidadores Frente al Etiquetado Frontal de Alimentos Ultra Procesados

Abstract

Objective: To characterize the beliefs of parents and caregivers at the time of purchase regarding front-of-package labeling on ultra-processed food packaging in the city of Bogotá during the first semester of 2024. Method: A qualitative, applied, and descriptive study was conducted in which in-depth interviews were used as the data collection instrument. The sample consisted of 10 parents with children between the ages of 3 and 15. Results: The front-of-package labeling on ultra-processed foods has proven to be an effective measure to prevent the consumption of ultra-processed foods. Parents base their food purchases on being more informed about the health impacts of consuming these foods. Despite the high consumption of ultra-processed foods, mainly due to their easy access and the lifestyle of Colombian families, parents are constantly seeking healthier food options and are increasingly aware of the importance of a balanced diet. Conclusions: The consumption of ultra-processed foods is common in Colombian families; however, measures such as front-of-package labeling have raised awareness among parents and caregivers, reducing the consumption of these foods. Factors such as easy access and advertising contribute to the high consumption of ultra-processed foods, posing a challenge for parents who seek healthy diets for their children.