Propuesta de Plan de Negocio de Plataforma Tecnológica de Servicios Relacionados a Arreglos Locativos y Remodelación de Espacios Residenciales

Abstract

In the current context, the provision of repair and maintenance services is characterized by a high degree of informality and by the limited adoption of digital tools that could facilitate an efficient process of search and comparison for both users and service providers. Potential clients frequently encounter significant obstacles in identifying reliable alternatives, obtaining transparent quotations, and assessing service quality without the need to make multiple phone calls or in-person visits. These inefficiencies generate uncertainty and hinder informed decision-making.

Conversely, service providers—particularly those operating within the informal sector—face substantial barriers to entering new markets. Their ability to achieve visibility and to differentiate themselves in an increasingly saturated and competitive environment is often constrained, thereby limiting their opportunities to attract new clients.

The initiative to develop a centralized digital platform for repair and maintenance services seeks to address these challenges by providing an integrated solution that connects potential clients with qualified providers in a more efficient manner. Such a platform would enable users to evaluate and compare key dimensions—such as cost estimates, service quality, delivery times, and client feedback—without engaging in repetitive and time-consuming administrative efforts. Streamlining this decision-making process not only optimizes the use of clients’ time, but also enhances transparency and fosters greater confidence in the selection of services most aligned with their needs.

For providers, the platform represents a strategic opportunity to increase market visibility and to gain access to a new digital business channel. Furthermore, it offers them the possibility to showcase their competencies and professional experience to a wider audience, beyond the constraints of personal referrals or traditional marketing practices. Ultimately, this new mechanism of commercialization has the potential to broaden their market reach and strengthen their competitiveness within the sector.