Inclusión de la Línea de Productos Salados en la Panadería y Pastelería Elifar en Villapinzón

Abstract

This business initiative project consists of making a product mix, focused on the innovation and/or design of a new product(s) for the Panaderia y Pasteleria Elifar in its line of salty foods, since a new opportunity was evidenced through these to motivate people to make their purchase there, by offering new flavors and options with good quality and freshness, which can be tasted either inside this, as in their homes when sharing with family and / or friends of some delicious snacks. This product mix will be based on finding new flavors and attributes to the foods that will be designed, previously identifying the strengths and weaknesses, to finally develop a portfolio with a variety of products in the bakery, hoping in this way to generate more revenue and in turn, the loyalty of both current and potential future consumers, giving it a plus over the current competition.