Optimización del sitio Web de la Universidad Santo Tomás Seccional Bucaramanga para potenciar su impacto en los usuarios

Abstract

This project focuses on optimizing the digital presence of the Bucaramanga Sectional Santo Tomás University, with the aim of improving its visibility and attracting a broader audience. Through an exhaustive analysis, the key elements of its website were evaluated and a comprehensive improvement strategy was designed. It was proposed to update the design, improve navigation and incorporate additional high-quality content to enrich the user experience. In addition, advertising strategies were implemented in digital media such as Google Ads, Facebook and Instagram Ads, and TikTok Ads, taking advantage of the most relevant platforms to reach their target audience. The SEO strategy was also addressed to improve search engine rankings and increase organic traffic. An implementation schedule was contemplated over six months, with specific steps for each stage. Resources were assigned for the improvement of the web page, the execution of advertising campaigns and the investment in necessary tools and software. The main results of this strategy included a significant improvement in website traffic, increased social media engagement, and increased search engine visibility. These achievements helped strengthen the university's online presence and attract a more diverse and engaged audience. In summary, this project provides tangible solutions to increase the digital presence of the website and enhance its impact in the educational field.