Impacto de las Fluctuaciones de Precios en la Industria Agrícola de Tibaná, Boyacá, durante el Año 2022.

Abstract

This research project addresses the challenges faced by agricultural micro-entrepreneurs in Tibaná, Boyacá, due to price fluctuations in the agricultural sector during 2022. The study focuses on evaluating how these fluctuations impact the economic sustainability of farmers by analyzing their marketing knowledge and the commercial strategies they employ. Three main problems affecting agricultural micro-entrepreneurs were identified: price inflation, loss of agricultural products due to adverse conditions, and difficulty competing in the market at sustainable prices. These issues have exacerbated the economic vulnerability of farmers, reducing their profit margins and limiting their ability to remain competitive. The study employed a combination of qualitative and quantitative methods, including surveys and interviews, to diagnose the level of marketing knowledge among farmers and to analyze the effectiveness of their commercial strategies. The results reveal that most micro-entrepreneurs lack adequate training in marketing, which limits their ability to effectively respond to price fluctuations. Based on the findings, specific marketing strategies are proposed to improve performance and sales outcomes, such as product diversification, the adoption of digital tools for promotion and sales, and the development of agrotourism routes in the region. These strategies aim to strengthen the resilience and competitiveness of Tibaná's agricultural micro-entrepreneurs in the face of economic fluctuations. The relevance of this study lies in its potential to generate applicable knowledge that contributes to the economic sustainability of agricultural micro-entrepreneurs in Tibaná and that can be extrapolated to other rural areas of Colombia with similar characteristics.