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Abstract

The main objective of this business plan is to determine the feasibility of an investment project consisting of the production and marketing of garments that satisfy the particular needs of people with movement difficulties in their body (hands, arms and legs) such as they are the difficulties when dressing, whether they do it without help or with the collaboration of another person. The clothes are designed and made for people who have any of these limitations and therefore the idea of ​​developing this project. This business plan seeks not only to facilitate the donning and removal of each garment, but also to provide a differentiating factor in this market by adapting each garment to the tastes and preferences of each person. The generated project had as a background a brainstorming that managed to collect a large number of options to work on; However, we chose this type of business since we saw an unsatisfied need which could generate an interesting option for the population with physical limitations. On the other hand, after choosing the most appropriate idea, we carried out a study of the population at the national level that had disabilities in order to determine which disability was more frequent in people and in which cities, in order to choose our market niche in this way. Finally, we find that Bogotá particularly has a large population with physical limitations of arms, legs and hands; additionally, it was concentrated on ages 45 and over.