Actitudes y prácticas de consumo frente al uso de productos naturales para el cuidado capilar en mujeres entre los 20 y 40 años de edad de la ciudad de Bogotá

Abstract

The main objective of this degree work was oriented to identify the attitudes and practices of consumption against the use of products for natural capillary care in women between 20 and 40 years of age in the city of Bogota. Quantitative type. Supported in an exploratory - descriptive design using as a tool a structured survey of 100 women from the city of Bogotá, investigating psychological, anthropological and sociological aspects in the use of natural products for hair care. The findings show that the use of natural capillary products is a market of continuous growth, and that the vast majority of women use these natural products mainly following recommendations from people who use natural products followed by the idea of contributing to the environment.