Fortalecimiento de las microempresas en Villavicencio: estrategias para competir en mercados dominados por gigantes

Abstract

This study examines the reality of microenterprises in Villavicencio, Meta, which struggle to survive while large companies from other regions capture the majority of the market. The objective is to identify the obstacles they face and propose practical solutions, such as financial support and tax benefits, to enable them to sustain themselves and thrive. To this end, both qualitative and quantitative methods were used: specific cases were studied, and several data collection instruments were applied, yielding revealing insights. It was discovered that these microenterprises primarily face three challenges: accessing financing, breaking into the market, and competing against companies with significantly greater advantages. However, it was also observed that some strategies do work, such as forming collaborative networks among entrepreneurs and leveraging tax incentives, which has allowed several to become more competitive. Furthermore, ongoing training is key for them to take the next step and consider expanding into international markets. The main conclusion is that a comprehensive approach combining all these tools is required to truly boost micro-enterprises, which not only improves their competitiveness in the region but also opens up opportunities for them to grow beyond our borders.