Propuesta para la creación de taller y lavadero en la empresa Acerías Paz del Rio S.A.

Abstract

Through this project it is intended to establish an innovative commercial process, within the same company, that is focused on the creation and development of a workshop and car wash, in the Acerías Paz del Río automotive park, becoming a company comprehensive service with high levels of quality, invention and attention. The mobile system car wash is a concept that will seek to break with the paradigms of the market and meet the needs of consumers, the automotive fleet of Acerías Paz del Río. The idea of ​​this project arises after the author's administrative experience in a company in the sector, through which it was possible to know the characteristics of the market, their weaknesses and opportunities for differentiation. With this project we will seek provide sufficient elements of administrative analysis to reduce costs to level of the company and thus have a profitability in the area of ​​administrative services of the DHO vice-presidency of the company Acerías Paz del rio. Likewise, it will be allowed through this project to demonstrate the need to create a process within the company, where the ideal characteristics are met so that the current consumer, is satisfied with the demand and that the market of the company has known how to offer.