Diseño de un Programa de Bienestar Consciente para el Fortalecimiento de la Marca Personal en Mujeres Víctimas de Violencia Doméstica

Abstract

Violence against women is a problem that threatens human rights, since it generates a series of physical, psychological and emotional affectations, caused by living violent situations in an environment of fear or isolation, causing a decrease in self-esteem and stagnation in the life project. In view of the above, the purpose of this review article is to design a personal branding program to strengthen self-esteem in women victims of domestic violence in Colombia, which seeks to contribute through personal branding a better personal and labor projection, which will consequently increase and strengthen self-esteem and self-esteem. To achieve this, a series of modules were proposed based on self-diagnosis, positioning and communication, and this article provides information to academics, professionals and other actors of the problem with the aim of increasing social projects that strengthen the empowerment of women through marketing tools, so as to expand knowledge in this field of research.