Ponencia Responsabilidad Social

Abstract

Social Responsibility (CSR) is a topic that has acquired great interest in the late 90's of the last century, this subject arises from the financial crisis, more exactly after the crisis of the technological bubble better known as the phenomenon "Punto Com ”, this crisis produced little credibility in the companies, unbalanced in the social legitimacy of large firms. From that moment the trend of relations between the company and society began, with a set of requirements towards ethical and responsible behavior of companies. Thus, the culture of CSR "begins to defend the idea that the contribution to well-being and quality of life should be the goal of all social institutions, of course also of the company, whether profit or not, and from different organizations international and multisectoral groups promote the development of standards, codes of conduct, guidelines, norms and other instruments to facilitate the implementation of more honest practices, transparency in management or respect for the environment, among others ”(Franch, 2007 ). Taking into account this preamble to the concept of CSR in this work, we want to identify if this topic is being applied in the services provided by the Barcelona Activa Company, which is located in Barcelona, ​​a city with 1,601,993 inhabitants (Barcelona, 2014), is one of the most populated in the European Union, Catalonia is currently the industrial engine of Spain with a share in GDP of 20% and ¼ of Spanish exports; In addition to having one of the most important ports in the world, it has strong service economies such as: renewable energy, higher education and tourism. Barcelona Activa is a company that has been dedicated for more than 25 years to executing the economic promotion policies of the Barcelona city council, offering help to companies to create entrepreneurship and employment, also linked to showing the country as an excellent setting of economic activity and social progress.