Establecer estrategias de marketing y producción, dando a conocer la cerveza artesanal Cegal y su punto de venta al optimizar sus costos.

Abstract

The objective of this work is to address three important topics regarding the economic activity of CEGAL, which is a restaurant bar with three different thematic areas related to art, literature, history, and culture. In addition to this, the company also produces craft beer but faces several issues in its manufacturing process due to a lack of efficient production line, which is one of the three important topics to be addressed in this document. Furthermore, the company experiences low customer traffic, necessitating effective advertising and promotion strategies to make the establishment known in the Bonanza Engativá area. Therefore, the document discusses the problems and potential solutions that can be implemented through social media to promote and raise awareness about CEGAL. Lastly, but equally important, the document focuses on the utilization of a basic cost system that accurately displays the expenses incurred by the company in the beer production process, specifically concentrating on the cost area.