Empresa en el ámbito global: un énfasis en la innovación con I+D y su aplicación en la industria colombiana

Abstract

This document aims to frame the importance of innovation, research and development based on a case study of two North American companies, in which those elements that have been key to the positioning of these companies in the market will be evaluated and finally establish its applicability in the Colombian context within the so-called SMEs. As an added value, it is necessary to recognize the advantages of taking two North American companies as an example and to be able to use them as an information resource from their own facilities, which is conducive to this document, not only the preparation of conclusions based on these companies but to be consistent with the national reality, taking into account the wide mortality rate of small and medium-sized companies and the opportunities that they would have to establish themselves in the global sphere if they are guided effectively. That is why a corporate analysis of the company Elmer Chocolate and Wal-Mart will be established below, taking as the basis of the research elements of great importance for the global business environment such as innovation, research and development and From there, proceed to the development of comparative criteria between said organization and Colombian companies, in order to take the elements that best fit our context and thus contribute to development.