Significados que orientan el consumo simbólico de suplementos protéicos en jóvenes con edades entre 20 y 35 años practicantes de actividad física en algunos gimnasios en la localidad de Puente Aranda de la ciudad de Bogotá 

Abstract

With this degree work the meanings that guide the symbolic consumption of protein supplements in young people aged between 20 and 35 years who exercise at gyms in the locality of Puente Aranda in Bogotá through a study identifies exploratory- descriptive, that would promote responsible practices of healthy eating. Brands of protein supplements, currently based on stimulating the emotions through the human senses, according to Ekman believes are seven basic emotions: anger, joy, disgust, surprise, fear and contempt (Ekman, 1993) that from it a consumer experience, whether positive or negative according to the emotion that is stimulated is generated, generating an affective experience of the consumer to the brand. In the results showed that the use of protein supplements is essential for those attending gyms and relationship with habits, customs, and positive experiences in increased muscle mass.