Plan de negocios para la creación de la empresa de consultoría en recursos humanos para las pymes “Consultores Morales & Asociados”

Abstract

The present business plan is aimed at meeting the main current needs of small and medium-sized companies in the city of Bogotá in terms of human resources. From there arises the idea of ​​presenting a project and evaluating the feasibility for the creation of a consulting company that provides services for the area of ​​human resources, focused especially on the "SME" market. Due to the importance of the services we want to provide, we believe that it is an excellent opportunity to take advantage of a little explored business environment, offering services aimed at generating solutions that promote organizational efficiency, improving competitiveness, under a personalized service scheme, capable of adapt to customer needs and based on support as a critical factor when it comes to being the best strategic ally for them. The theme used in the content of the project is given in a logical and sequential way, developing each of the chapters with the basic explanations required for easy understanding and evaluation, going through strategic planning, market research, contextualization of the service, organizational study, financial study and project evaluation.