Prácticas de consumo y estilos de vida en tiendas especializadas para mascotas “Pet Shops”, en hombres y mujeres de 18-40 años, de nivel socio-económico 4 y 5 de las localidades de Suba y Chapinero de Bogotá

Abstract

The objective of this research was to understand the practices of consumption and the lifestyle that is oriented from the specialized shops for pet "Shops", in men and women of 18-40 years, of socioeconomic level 4 and 5 of the localities of Suba and Chapinero of the city of Bogota. The present work was developed through an exploratory study, using qualitative methodology and the ethnographic method, studying 5 people between men and women and 3 different places within the localities already mentioned, through two qualitative techniques; The in-depth interview and participant observation, which allowed us to identify insights that are presented in this market scenario. The results allowed to demonstrate that the approach nowadays of the shops specialized for pets represents in the narrow link that exists between human being - animal, generating a change in the social structure which humanizes to the pets; attributing to them qualities, behaviors and human characteristics that are tied to the personality of the owners. It is for this that in this social change the way of life of the consumers of shops specialized for pets is orientated to the taste, interest and preferences towards products that expire with the basic promise for the possession of his pets and in turn satisfy the taste and preference of the owners.