Marketing turístico

Abstract

This essay highlights the influence that the United States has on the Mexican economy and, that Mexico, despite the threats of the current President of the United States, Donald Trump, to end the North American free trade agreement, has options to improve its economy Taking care of its internal market, especially the one that generates greater flow of money, that is the tourist sector. In addition to that, there are marketing strategies that must be taken into account in order to boost local markets or for countries such as Colombia that may penetrate the Mexican market, with innovative strategies in the tourism sector that allow them to compete with markets already existing and manage to position their brands in Mexico.