Diseño de una app para optimización de servicio al cliente de Makrorepuestos en Tunja.

Abstract

Through this paper, the necessary strategies to provide better service through an App that optimizes customer service for Makrorepuestos in Tunja is sought. This will focus primarily on identifying the needs of customers who come to the commercial establishment, thus allowing them to find information of interest, location of services, service offerings, scheduling appointments, etc. on their cell phones by using the App. Additionally, this proposal provides an opportunity to offer mobile digital advertising as a means of attracting a greater number of consumers by providing information on offers, sales and events, among others, as a strategy aimed at preferential customers.

Therefore, through an exploratory-descriptive methodology, where the intent is to present a mobile application proposal that can improve customer service by analyzing the customer segment, the added value for the company, Makrorepuestos of Tunja, the monetization of the business as well as the resources necessary for its achievement. Furthermore, a future development market study will be carried out that reflects the proposal design. This design integrates the characteristics of the business model while focusing on the offer and change of auto parts, thusly allowing for the provision of agile solutions with high levels of reliability and customer safety.