El papel del emprendedor en la creación de empresas familiares

Abstract

When an entrepreneur considers a business idea, creating a Start-up or entrepreneurship initiative, a dilemma is generated in terms of achieving the initial capital, the resources necessary to promote the business and that the idea must definitely be good enough or better yet, innovative and differential to launch the product or service to the market. For Richard Brandson, Founder of the Virgin brand and special guest at World of Business Ideas - WOBI Colombia 2016, "... to be a great entrepreneur you need to have a deep understanding of what dedication is ...", he also highlights the importance of delegation of work "The secret is to find the right people to handle it on a day-to-day basis and, also, to have a good idea that makes a difference and has a positive impact on people's lives" (World Business Forum - exclusive summary for attendees, 2016). In addition to the ability, dedication, passion for the business idea and many other characteristics that will be highlighted in this document, the entrepreneur can emerge with the unconditional support of their families or immediate family nuclei. It is they who undoubtedly drive the entrepreneur towards exponential growth, and their support goes beyond the simple idea, it is reflected in sustenance, financial, psychological, moral support, etc.