Plan de Negocio en el Sector de la Medicina Estética: Caso Plasma Rico en Plaquetas (PRP)

Abstract

Currently, the issue of aesthetics and well-being is no longer regarded as a superficial matter but has become one of the fundamental pillars of what human beings understand as quality of life. It is increasingly common for people to seek safe and effective alternatives to slow down and reverse the visible signs of aging, while maintaining a healthy and rejuvenated appearance. In this context, Platelet-Rich Plasma (PRP) has gained prominence as one of the innovative treatments in aesthetic medicine due to its natural capacity to stimulate cellular regeneration. However, beyond individual interest, population aging and current demographic trends reinforce the need for regenerative responses that make these practices both accessible and specialized. Population aging in Colombia is a rapidly accelerating demographic trend that has led to an increased demand for aesthetic and regenerative solutions to help people preserve a youthful and healthy appearance. According to projections by DANE (2023), the population over 60 years old is expected to grow from 19.2% in 2035 to 25.9% by 2050, representing a significant increase in the number of individuals who could benefit from treatments like Platelet-Rich Plasma (PRP). This demographic evolution is also reflected in the aging index, which is projected to rise from 106.3 in 2035 to 175.3 in 2050, indicating a considerable increase in the number of older adults per 100 individuals under 15 years of age. Likewise, the median age of the population is expected to increase from 38.3 years in 2035 to 42.9 years in 2050 (DANE, 2023).