Elaboración de un plan de negocios "Almacén de ropa"

Abstract

Almacenes H y G, a clothing trading company, was created from a business idea, based on the market study carried out. Initially, the market niche is focused on middle and low socioeconomic strata, the need was identified in people from certain sectors of the city, especially in the town of Suba, a commonly commercial sector, where its inhabitants are people from middle socioeconomic strata, which looks for quality products at excellent prices, it is for this reason that we focus on products that were of quality, at a low price, which range between $ 5,000 pesos, up to $ 20,000 pesos, they are garments that are can offer at this price due to its low cost and the large number of monthly units sold, a high turnover in inventories must be maintained, since the utility and profit of the company depends on this, the greater the number of units sold, the you can recover the profit more quickly. In addition to this, the price of the garments makes it very attractive to consumers, for this different marketing strategies are used, such as advertisements alluding to the price, banners and brochures are made with phosphorescent colors, and attractive to the consumers' view. among other types of strategies that will be explained in the context of work.