Marketing digital una estrategia generadora de innovación empresarial Big Data Center Barcelona

Abstract

Currently, organizations must be highly competitive in the market, therefore they must be at the forefront and adopt corporate strategies that allow them to generate profits, as well as allow them to be leaders in their environment and be sustainable in the long term, currently one of the strategies Of greater relevance and impact that has contributed to make this possible in the international market is the foray into digital marketing. Although this strategy has a high dissemination impact because it relies on one of the most important tools at a global level, which is the internet because this tool allows you to send and receive a large amount of information immediately. Although this strategy encourages innovation and the development of new components that promote the dissemination and generation of business in different sectors through the Internet, it is important to highlight the importance of this in the business sector. This work was developed to show the importance of digital marketing as a strategy that generates innovation in the business sector, in the same way, the main literary contributions collected from the authors are included and of course a fundamental contribution that was investigated together with Dr. Marc Torrent Moreno from Big Data Center.