Planeación estratégica en la empresa AIRCONVISION S.A.S de Girón, Santander

Abstract

Strategic planning is the contribution to the continuous development of companies, involving an analysis for the implementation of strategies that contribute to companies to be more competitive and sustainable in their environment (Instituto Tecnológico de Sonora, 2018). In the case of the air conditioning solutions company AIRCONVISION S.A.S there is evidence of an unstructured strategic planning, which highlights the lack of knowledge of its current situation in its environment as in turn the direction of this towards the market. So, according to the above, the following research problem is formulated: How to improve the strategic planning of the company's air conditioning solutions AIRCONVISION S.A.S? For this, it is proposed as a tool solution the following general objective "Raise a strategic planning proposal for the company's air conditioning solutions AIRCONVISION S.A.S.". Thus, to achieve this objective, the following specific objectives were formulated, first, to make a diagnosis of the current external and internal condition of the company AIRCONVISION S.A.S., then, to determine the variables to be prioritized through the analysis of the diagnosis, and finally, to formulate a proposal of strategic indicators based on the results of the analysis. For the development of the project, we propose non-experimental research of exploratory scope, of quantitative data collection, the target population is the quantitative approach. The primary sources of information are the Internal Factors and Weighted DOFA Matrices, and the secondary sources are the information reviewed for the analysis of external factors, using the quantitative approach and the internal factors matrix as instruments. For this, it is proposed as a tool solution the following general objective "Raise a strategic planning proposal for the company's air conditioning solutions AIRCONVISION S.A.S.". Thus, to achieve this objective, the following specific objectives were formulated, first, to make a diagnosis of the current external and internal condition of the company AIRCONVISION S.A.S., then, to determine the variables to be prioritized through the analysis of the diagnosis, and finally, to formulate a proposal of strategic indicators based on the results of the analysis. For the development of the project, we propose non-experimental research of exploratory scope, of quantitative data collection, the target population is the quantitative approach. The primary sources of information are the Internal Factors and Weighted DOFA Matrices, and the secondary sources are the information reviewed for the analysis of external factors, using the quantitative approach and the internal factors matrix as instruments.