El impacto del comercio electrónico en el retail tradicional

Abstract

The purpose of this report is to show how due to the great growth of e-commerce in recent years, traditional retailers and large stores are losing an increasingly large market share, which is why it has become necessary for them to implement new strategies with in order to react to this effect, although many have opted to take advantage of it, using the advantages and opportunities for growth that it offers. The well-known e-commerce Company, Amazon, was taken as a reference, it has been accused of causing the closure of physical stores around the world because it offers to consumers benefits such as acquiring the same goods and services that can be purchased through traditional channels. from the comfort of their homes, at any time and even at better prices. E-ommerce has not only caused the closure of several companies, but also the growth and creation of many others that have taken advantage of it to expand their markets and be more profitable and competitive, Colombia is one of the countries in Latin America with the largest share in sales through virtual channels. It should be noted that the arrival of e-commerce to the market has also had positive effects on traditional commerce, since by adopting new models and strategies, traditional retailers were able to strengthen the link with their customers and generate greater confidence with them.