Plan de negocio para la creación de una empresa tipo E-COMMERCE especializada en la producción de audio digital

Abstract

“The Cultural and Creative Industries (CCI) are going through a process of profound changes derived from digitization, which has affected the forms of production, distribution and consumption of cultural products: cinema, DVD, television, radio, video games, new media of communication, music, books, press ... All these sectors have been directly affected by this transformation. " (Fundación Telefónica, 2015, page 167) The music industry has been constantly growing, with the passing of time young people seek as an opportunity the development of their own musical projects, which leads to the need to find a company that can contribute through good quality and low cost to the creating your musical ideals. Therefore, the development of this business plan is sought to establish a viable option for those people who wish to work in a more comfortable way, via virtual (online) and have easier access to digital services and products for their musical projects. A virtual platform will be used to solve various problems, such as the high costs of an audio production. In this way, they will seek to compete with better prices and good quality. This business plan is made up of a study of the digital sector and its advantages in the current market, analyzing the advantages and difficulties of starting the project. The complete development of the platform will be looked at; its security, its sustainability, the audience that will be the buyers or customers, how more people will be reached through digital marketing, payment methods that accommodate the public of interest, the way in which it can have competitive advantages, analyze competition that may arise, see the sustainability of the company and how through innovation it will be possible to have a niche to satisfy through the ease of using a platform from the comfort of your devices.