Plan de negocios para la creación de un restaurante de comida saludable Albahaca comida saludable en la ciudad de Tunja.

Abstract

The present work seeks to determine if the implementation of a healthy food restaurant in the city of Tunja is feasible and profitable. To establish the feasibility of the project, a market study is carried out to identify and quantify the target consumer. Through an internal and external analysis of the business, the factors that affect the feasibility of the business are determined. In order to reach the target consumer, a marketing plan is developed for the restaurant. Finally, to determine the profitability of the project, an economic-financial study is carried out evaluating the project through NPV and the IRR using the adjusted present value method. In the same way, a detailed analysis of the market, technical, market, legal study of the project. Currently there is a change in the lifestyle of society, there is the need to create a healthy alternative for people who suffer from diseases such as diabetes, hypertension, allergies and people aware of the importance of health which It is very common in our days, due to the hasty life that we lead, since we do not give ourselves enough time to have correct nutrition and the appropriate choice of healthy foods. These alterations suffered by the body, which although some are not reversible, can be controlled. This is where the intention is to intervene by creating a space where a healthy and balanced diet is acquired, even when away from home, with a varied menu, the right amounts and which at the same time delights the palate of the clients. I devise a restaurant that meets all these needs, which is also recognized and is a contribution to society, providing a service that improves the quality of life of so many people who feel excluded from being able to enjoy quality food at the right time. measure. Gourmet Basil will specialize in preparing healthy, rich and varied food, freshly cooked; for this reason it is desired to enter the business since this could be a great attraction, in a market still in discovery. This is what makes the difference compared to the competitors: it is something different from what is traditionally seen in the city of Tunja