Diagnostico estratégico y propuesta de mejora para la Cooperativa Colombiana de Ingenieros Financiar

Abstract

The Cooperativa Financiar is an entity in the financial sector dedicated to savings and credit, it has more than 55 years in the market, in the last two decades, effects have been identified in various aspects such as branch closures, department closures, significant reduction in the placement of credits, as well as the reduction of its associates, for these reasons an environment of uncertainty and speculation has been generated among the collaborators, a circumstance that has motivated the author's business practice. The purpose of this work is to carry out a diagnosis of Financing through the MMGO tool, fed with the information obtained through interviews with the most relevant people in each area, either due to their experience or their decision-making capacity. carried out the analysis of the results, identifying the three most affected departments, choosing the one that had the greatest negative impact and generating a proposal for improvement. The foregoing made it possible to highlight aspects to be improved in the Cooperative, such as the lack of advertising and marketing, objectivity and strategy in administration, coordination and focus on human resources, updating of technology, and implementation of a quality management system. The business practice, allowed to conclude that the strategy should be directed to the area of human resources, since it should be in charge of promoting important aspects of the rest of the company, such as the specialized approach of occupational profiles, seeking a strategic change within the Cooperative. As well as establishing a comprehensive solution that indirectly drives other findings. This type of work is based on facts and real variables, so the data is not deliberately manipulated and is subject to what is compiled from information sources, such as more experienced collaborators with decision-making capacity in each area of the cooperative. The development of this research is descriptive, which is focused on demonstrating and determining the facts in each area and in this way obtaining a diagnosis that leads to the creation of an improvement plan in the area that most evidences impact and promotes the advancement of the other areas.