Proyecto de viabilidad para la creación de la empresa Petlife Co. dedicada a la comercialización de productos para mascotas

Abstract

This business plan, called Petlife co is the result of the authors' professional experience and research, for the creation of a company dedicated to the import and marketing of pet products in the city of Bogotá, the main pillars that will shape The value offer is quality, innovation and excellent prices, this in order to gain market and be able to position itself as a recognized company in the commercialization of imported products in the sector. The products will be imported from the city of Shanghai (China) and marketed directly by Petlife co through a retail channel and a direct channel to the final consumer through electronic commerce. The economic resources will be contributed by the authors in equal parts, said resources come from savings and their own income, in initial stages bank aid will not be used until it is necessary for an imminent investment for the growth of the operation. It will begin with a storage center and a vehicle to carry out the delivery tasks and visits to clients, it is expected to maintain a growth and sustainability operation during the first year, once this stage is passed, the utility will be reinvested to expand the product portfolio and assets to provide better services. To generate customer loyalty, promotional campaigns will be carried out at points of sale, samples to customers and an excellent after-sales service.