Ampliación del canal de Panamá, una oportunidad trascendental para el marketing y comercio internacional colombiano. 

Abstract

Colombian industries must now focus their efforts on opening markets abroad through the tools offered by international marketing. international marketing tools, by addressing the issue of the impact of the expansion of the Panama Canal on international marketing. the impact of the expansion of the Panama Canal on Colombian marketing, this clearly implies the issue of what foreign trade Colombian marketing, this clearly involves the issue of what foreign trade by sea represents for the world, and the the world, and what Colombia, together with other countries that connect with the Caribbean Sea, are doing to take on the the Caribbean Sea are doing to assume this great fact (Panama Canal Expansion). Panama Canal), this involves a series of structural changes in the national ports and various operational strategies of international marketing and various operational strategies of international marketing that will allow linking Colombian brands with the rest of the Colombian brands with the rest of the countries in the world. This will provide a series of benefits to the benefits to the industry, such as port modernization, increase of maritime supply of ships, application of economy of ships, application of economy of scale with the transit of ships of greater capacity and foreign investment, which will foreign investment, which will benefit Colombian employment.