Estrategias de marketing digital: propuesta innovadora para posicionar el Autoservicio “La Granja” las Peñitas en la ciudad de Tunja

Abstract

The purpose of the research is to generate a proposal of digital marketing strategies for self-service “La Granja Las Penitas from Tunja”, whose economic activity is the marketing of food and spirits, based on the analysis and diagnosis of the current situation of the establishment and current trends. With the above, it seeks to generate a greater positioning of the organization with respect to the competition. The research methodology is mixed, by means of the collection of primary information such as surveys directed to clients based on the selected sample and a structured interview directed to the manager, also to carry out a documentary exploration that supports the research in order to determine a more integral proposal, subsequently, the possible strategies such as content, SEO, SEM, email marketing, among others, are raised.