Responsabilidad social en dypicurian, S.A. DE C.V. San Felipe, Guanajuato México

Abstract

DYPICURIAN, S.A. DE C.V. It is a company that is committed to social responsibility. For this reason, in its advertising it suggests the responsible consumption of alcoholic beverages, referring to the campaigns and advice carried out by some websites, such as Alcohol-Information from the Social Research Foundation A. - FISAC ("Alcohol Information", s / f), which, through the information made available therein, explain why the use of alcohol is harmful to health, the consequences of inducing a minor to use alcoholic beverages and the responsibility that involves driving with some degree of alcohol. On the other hand, through CONAPRED, it reports on its commitment to gender equality and non-discrimination, creating added value to its activity supported by awareness strategies (“CONAPRED - Portada”, s / f). For the purposes of this presentation, the situation of campaigns related to the responsible consumption of alcoholic beverages of the company Dypicurian was analyzed. The history of this company can be traced back to 2008, when the production of Zauco Mezcal Premium began, applying a cooking process of the agave plant to differentiate it from the traditional burning process of the plant; This process was taken from research carried out at the Technological Institute of Celaya (ITC) (Alberto, s / f). As a consequence of the above, sources of employment have been generated for the inhabitants of San Felipe, a town in the desert area of ​​northern Guanajuato. As potentialities of this business opportunity, the identification of a market niche in countries such as Canada, the United States and Russia can be highlighted.