Plan de Empresa para la Comercialización de Productos de Hojaldre Congelado en el Sector de Bogotá

Abstract

This project aims to develop a business plan for the commercialization of frozen puff pastry products in Bogotá, with a projection of expansion nationwide. The plan focuses on identifying market opportunities, designing effective marketing, distribution and sales strategies. , and establish an efficient organizational structure. In this context, frozen puff pastry products represent a unique opportunity to meet the needs of consumers looking for fast, delicious and high-quality options for their meals and celebrations. The project includes a market analysis to understand consumer preferences and behaviors, and to identify the most promising market niche and the most appropriate pricing structure, all of this through robust strategic planning, the mission, vision will be outlined. and values ​​of the company, establishing a clear roadmap for its growth and sustainability, the project not only focuses on capitalizing on a business opportunity, but also contributing to the supply of quality food in Bogotá, aligning with consumer trends responsible and healthy.