Análisis comparativo sobre los hábitos de consumo de bebidas alcohólicas desde una perspectiva sociocultural: Aguardiente en Colombia y Tequila en México

Abstract

Every social group anywhere in the world has its characteristics, acts, habits and distinctive tendencies that make them unite under the same regime. Worldwide, each country has a product that makes it distinctive abroad, either by the recognized brands that have remained and have positioned themselves worldwide for their tangible and intangible factors, or from the heart of the place, from the tradition of the population and what better something as representative of a country as the same food or typical liquors. The societies and nations have a great annual income that is given by the tourism that is made striking by the countries, tourist places and of the most important factors, the liqueurs; Apart from being striking for others, it is a lot of love and desire for conservation for the inhabitants of each country. The main objective of this essay was focused on reflecting on the consumption habits of alcoholic beverages that consumers adopt and that are part of the traditions in Colombia with the aguardiente and in Mexico with the tequila.

Key words: Habit of consumption, liquor, tradition, sociocultural influence, occasions of consumption.

We all have different ways of consuming, but regardless of this, each individual is linked to the tradition of their birthplace and that is why consumption patterns are being created within the same social groups. Liquors have different benefits sought by consumers and therefore, has different occasions and types of consumption within their country of origin, which is why this trial aims to support the why of consumer trends and habits traditional liqueurs in Colombia with aguardiente and in Mexico with tequila.

In this regard it is important to reflect that when we talk about consumption trends, this is explained as a phenomenon that is established in social groups and serves to designate the underlying movements of society and underground phenomena, which in the words of Erner (2010) from The sociological point of view in terms of what are the commercial trends, allow consumers to adapt a product to their community and / or sought benefit, for example how to use the same pants, where can be rolled up, tubed or bell boot. With regard to the consumption of alcoholic beverages, the trends are very diverse, since there is a variety of drinks and forms of consumption, since many people take it pure and others take it in cocktails, or simply the difference for occasion of consumption, can be at parties with friends, family celebrations or just some free time. The product of alcoholic beverages that Mexicans consume the most is beer, as in Colombia, but with a lower percentage since it has 51.2% of consumption and tequila has 23.4% Based on the above, some of the main questions that arise in this regard are focused on solving what are the trends in the consumption of alcoholic beverages both in Colombia and in Mexico? What consumption habits are developed taking as reference the Colombian and Mexican culture? These questions arise from the experience and direct observation of what was evidenced in the international journey that took place in the city of Puebla, Mexico in the month of December 2018.