Análisis de la viabilidad financiera para un proyecto de inversión

Abstract

The purpose of this research project is to evaluate the technical and financial feasibility of implementing a false eyelash application business in the city of Villavicencio (Meta), in order to determine its profitability and sustainability in the local market. The initiative arose in response to the growth of the beauty sector in the region and the growing trend toward personalized aesthetic care. To achieve this goal, four specific objectives were developed. First, a local market analysis was conducted, which revealed high potential demand, especially among young and adult women from income strata 2 to 4. Although there are active competitors, opportunities for differentiation were identified through formalization, service quality, and compliance with health regulations. Second, the technical and operational resources necessary to offer the service were determined, including a description of the ideal physical space, the required supplies and equipment, the profile of the human talent, and the applicable legal regulations. It was concluded that the business is technically viable, given that the resources are available locally and the necessary infrastructure is of medium complexity. The third objective focused on developing a detailed financial plan, which included initial investment costs, fixed and variable costs, pricing structure, and revenue projections. The results show that the business can reach break-even within 6 to 9 months, with an estimated profitability of 25–30%, provided an effective customer acquisition and retention strategy is maintained. Finally, based on the technical and operational analysis and financial results, it was determined that the business is viable from both perspectives, provided it is properly managed, complies with current regulations, and maintains an efficient operation focused on customer experience. In conclusion, the project demonstrates that creating a false eyelash application business in Villavicencio is a profitable and sustainable opportunity, with high growth potential if implemented under a well-structured and differentiated strategy.